The Surprisingly Simple Secret to SEO
Psst… implement keyword density at a ratio of 2.7% for every 450-word article. Psst… identify 20 websites with complementary blogs and send outreach emails with intent to write 1-2 guest blogs each...
View ArticleSEO Strategies – A 2014 Review
I thought about making this a whitepaper. This content is extremely valuable and there’s a ton of research here. Clearly perfect for a download behind a lead capture form. But then, I had a change of...
View ArticleThe ABCs of the Google Alphabet Announcement
If you start seeing the domain “abc.xyz” everywhere you look, it doesn’t mean that your brain has reverted to childhood memories of Sesame Street — it means that Google’s newly-formed parent company,...
View ArticleEverything You Need to Know to Supercharge Your SEO
If your website’s search engine optimization efforts are sputtering along like an ancient Yugo, then you may be using outmoded tactics or putting too much emphasis on less important things. The SEO...
View Article5 Successful SEO Metrics You Haven’t Thought of Using
For many people who are not in the industry, search engine optimization is pretty straightforward. Get a site or page to the top of Google, and that’s about it! However, as an SEO consultant or anyone...
View ArticleHow to Keep Your Site Safe from Negative SEO Attacks
Once upon a time, you could engage in all sorts of questionable SEO techniques and shoot to the top of the search rankings without so much as a slap on the wrist. Try those techniques today, in the era...
View ArticleNative Advertising: Is It the Right Addition to Your Content Marketing Plan?
Although native advertising can be very effective in improving brand presence and generating leads, it does have several drawbacks. Understanding both the pros and cons of this type of paid media can...
View ArticleHow to Win at The Local Search Game
There’s no getting around the fact that sharper local SEO practices can boost your business. Today’s online shoppers, especially those who are shopping “on the road” via mobile devices, want search...
View ArticleIs Guest Blogging a Viable SEO Topic in 2015?
Wait, isn’t guest blogging dead? Didn’t Google’s Matt Cutts officially say it had “gotten too spammy” way back in January 2014? The answer is a bit complex. Guest blogging was subject to a downward...
View ArticleLocal SEO Strategies to Drive Mobile Users In-Store
It seems like everyone has a smartphone on-hand for Internet access on the go, so your search engine optimization strategy needs to encompass more than building website visitor numbers and...
View ArticleGoogle Phantom III: A New Mystery Algorithm Update Arrives
Rumors started circling towards the end of November that something was going on with Google’s search algorithms. Rankings were being affected to an unusual degree, various websites experienced...
View ArticleAdWords Extensions that Make a Real Difference to Your Clicks & Conversions
Many of our clients use AdWords to direct targeted traffic to their company websites. If you’re reading this, you probably do too. AdWords, for all its benefits, involves a lot of work. It’s not just a...
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4 SEO Tools Your Business Cannot Live Without
Keeping on top of the constantly-changing world of SEO can make even the most experienced marketer feel like a white-water rafter at times. There are so many metrics to measure and monitor, so many...
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Why It’s Time to Forget About the SEO vs PPC Debate
The whole SEO vs PPC debate is old, but many companies fall into it when they first start marketing as if it is always a case of one or the other. But there is no need to fall into one camp. You will...
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Google’s Latest Experiment: Click-to-Call Showing Up in Organic Results
There’s never a dull day in the world of SEO. (That’s one of the things we simply love about this business!) Here’s the latest: Click-to-Call numbers showing up in Google organic search. What’s Going...
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4 SEO Tactics that Work Every Time
So you want to rank better in the search engines. Who doesn’t? Better rankings, more targeted traffic, more conversions—what’s not to like? But what if your current SEO efforts are not working? Even...
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What Is Google RankBrain & How Does It Work?
Google RankBrain: Where Search Meets AI Did you hear about the computer that beat the world’s best Go player back in March 2016? Lee Sedol is a grand master of Go, the ancient Chinese game that has...
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How To Rank First and STILL Be Unprofitable
You’ve done it! You’ve reached the number-one spot in the search engines for your main keywords. You’re consistently ranking highly, and your traffic is through the roof. Now you can sit back and watch...
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How to Write Better Headlines
No matter what you are writing—whether an email, a landing page, a blog post, a social media update, or anything else—the headline is arguably the most important element. Why? Because it’s the thing...
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5 Big Changes Google Made to its Search Results in 2016
Staying on top of Google’s constant algorithm changes is something all good SEO agencies must do. At LeapGo, we keep a close eye on big movements in the search results that suggest Google is making a...
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